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In addition to the transition they are currently undergoing to become a space for experiences , rather than a mere shopping place, they are also forced to respond to the socially responsible demands of their visitors.

It is no longer enough to have the best commercial offer, to have services that ...

Once again, this health crisis makes it clear that only companies that invest in digitalization will survive and grow.

Today, more than ever, digitalisation is essential in all areas of the company : we have replaced face-to-face team meetings with meetings on Zoom and other platforms, visits to ...

Before you start creating any content, you need to stop and think about who the audience will be. It should be targeted at specific audiences, as different formats may be more appealing to different people.

We have to imagine what an ideal client america cell phone number list would be like, a ...

Every company has its own specific objectives. Some will want to attract new customers and others will want to retain existing ones, but all companies must measure their progress and check whether they have achieved the objectives set at the beginning of the campaign.

For example, when measuring ...

If you've planned correctly, each of your emails should have a clear, measurable goal and a desired action (only one per email) that your contacts should take.

It should also be clear to recipients what their america cell phone number list next step should be . Try to incorporate a call to action ...

The fundamental pillars of a phygital marketing strategy are what we call the three 'i's': immediacy , immersion and interaction . The first two are more related to the digital world, while interaction is that fundamental nuance that the physical world provides.

The implementation of a phygital ...