In addition to the transition they are currently undergoing to become a space for experiences , rather than a mere shopping place, they are also forced to respond to the socially responsible demands of their visitors.
It is no longer enough to have the best commercial offer, to have services that improve the customer experience, or to schedule activities and events that energize the space. Now, the asia mobile number list management of a shopping center must integrate sustainability into its management method to meet the demands of its target audience.
And although there are certain issues that are beyond the reach of the centre's management, either because they must be managed from higher levels of management, or because they are associated with structural changes in the shopping centre, there are many alternatives to move in the direction of sustainability. In some cases, this path may mean having to rethink the way or the procedure of daily work, but the effort will not be in vain, as it will bring with it multiple benefits in all areas and at all scales :
Improves brand image and reputation.
Build customer loyalty.
Strengthens the ties of relationships with the local environment.
Improve efficiency.
Promotes innovation.
It generates a multitude of positive synergies with all the interest groups that influence the center's activity.
In short, social responsibility can become a faithful ally , although if you still don't believe it, here are some examples of CSR actions for shopping centers , which you can implement right now in yours.
world of shopping centres and their communication strategies
-
- Posts: 6
- Joined: Sun Dec 15, 2024 5:09 am