We have to imagine what an ideal client america cell phone number list would be like, a fictitious profile but based on prior research based on data from past and current clients, clients of the competition, research from the sales department, leads from our database, etc.
The result of this research is our ideal customer, or buyer persona . This ideal customer varies by industry, job function, and personality. Messages need to be tailored to the employee's level of knowledge and age.
What is all this analysis for? Because content that is planned with specific people in mind will generate higher conversion rates and more valuable leads.
This is the beginning of a long road towards your industrial marketing goals. At Bannister Global we have extensive experience in B2B business strategies and we can help you achieve your goals.
