Today, more than ever, digitalisation is essential in all areas of the company : we have replaced face-to-face team meetings with meetings on Zoom and other platforms, visits to our cell phone number list colleague's desk with phone calls, direct relationships with clients with video conferences and product explanations with webinars. Why not go one step further and generate the first contact with a potential lead through the multiple channels that the virtual environment offers us?
This step is none other than the integration of an inbound marketing plan capable of recovering the slack in lead generation and becoming a permanent source of opportunities in the sales funnel . Digital channels also ensure not only that first commercial contact, but also allow progress in the different phases involved in the transformation of lead into customer.
Are you unfamiliar with inbound marketing? Don't worry, here 's a basic guide to understanding its objectives and methodologies. As you can see, the process is simple and effective: attract, interact and delight through digital channels.
