Lead Sale

After the pandemic, many people are working remotely, sometimes in different time zones. How can we set common goals and a shared vision remotely?
This adds another layer of complexity. But I think a lot of the principles remain intact.

I am a big believer in collaborating on a vision , rather ...

We talk to Wojciech Kordas, Senior Business Analyst at SNI Consulting.

A beer
Maciej Piwko,
a journalist from Laba

The work of a business analyst involves the need to manage both less and more complex projects. Some of them are new, while others have been ongoing for many years. Therefore, in ...

To help you get started with SEO, our friends at HubSpot have created a step-by-step guide to basic on-page SEO. Learn how to rank higher in organic search by optimizing content and improving website architecture.

Download a free step-by-step guide to get started with on-page SEO:

GET THE GUIDE ...

Keeping up with Google's algorithm updates can help you adjust your strategy and prevent significant losses in rankings, traffic, and revenue before it's too late.

Here's how to keep track of updates and changes as they happen:

Stay informed about the news
Google frequently announces important ...

It can be difficult to consistently rank your average Google page position high. It may take some practice and the right principles to get to the top of the desired first page, but it is definitely achievable.

If you have established your website online and want to make it a prominent position ...

In today's fast-paced and intensely competitive digital environment, the success of a mobile app largely depends on one very important factor: user experience (UX).

An app’s ability to provide users with a seamless, intuitive, and satisfying experience can make or break a success.

When users have ...

This is the foundation of using storytelling or any marketing campaign.

An easy way to understand your audience’s needs and desires is to a) ask them and b) ask yourself, “If I were them, would I…” to get in their shoes and understand how they make decisions.

Once you identify their interests ...

Add descriptive, eye-catching words
Words that automatically grab a viewer’s attention include ‘proven,’ ‘guaranteed,’ ‘easy,’ or ‘best.’ These are words that reinforce the idea that your customer made the right decision when purchasing your product because it has a guarantee and/or is easy to use ...