Words that automatically grab a viewer’s attention include ‘proven,’ ‘guaranteed,’ ‘easy,’ or ‘best.’ These are words that reinforce the idea that your customer made the right decision when purchasing your product because it has a guarantee and/or is easy to use.
Tell a story
Source: Unsplash
Facts are important for product descriptions, but a storytelling component can make the sale. Emotionally engaging customers through stories they can identify with can reinforce how your product can positively impact their lives or businesses. Using a hook, problem, and solution narrative can be a great formula for a call to action for your target audience.
Include references
Peer validation can be extremely powerful in sales list of guangdong cell phone numbers integrating endorsements and testimonials from satisfied customers can motivate buyers to commit and ultimately dispel any doubts potential customers may have.
Utilizing customer satisfaction surveys adds another layer of peer validation. Real feedback and positive reviews build trust, reassuring potential buyers of a product’s value. This transparency increases sales by removing uncertainty and building a loyal customer base.
It’s important to use real reviews, including any awards or press coverage you or your product may have received; this will build the credibility of your business and provide proof of success. Satisfied customers can be your best and strongest advocates!
Things that should not be written in product descriptions
While there are many things to emphasize in a product description, there are also things to avoid:
Lying and exaggerating
You may be enthusiastic about your product, but you should never lie about what it can do or exaggerate its capabilities even slightly; making false or inflated promises can lead to lost customers and negative feedback and reviews.
Ignoring keywords
Writing compelling SEO copy isn't easy, but relevant keywords can drive a lot of traffic to your ecommerce business.
Incorporating inappropriate word choices
Your description should be clear, concise and above all, accurate! Unless your product is actually the result of groundbreaking research, words like ‘groundbreaking’ should be avoided. Can a lawnmower be groundbreaking? Filler words like ‘actually’, ‘honestly’ or ‘really’ won’t do you any good either – be specific!
Not proofreading your product descriptions
proof-reading your product descriptions
Source: Pexels
Spelling and grammatical errors are unprofessional and reduce credibility. Re-read your product descriptions as many times as necessary to get them right. Also, ideally use software tools to check for errors and poorly structured sentences.
In Conclusion - Your Audience and Your Brand
Crafting compelling product descriptions starts with knowing your target audience and understanding their wants, needs, and lifestyles.
Concise language that includes SEO keywords and focuses on benefits is the foundation of effective product descriptions; emphasize why your business’s product solves problems most effectively and stands out above similar products from your closest competitors. Remember, adding mini-stories that include testimonials from other satisfied customers can motivate buyers to purchase your product.
Persuasive, informative product descriptions make for engaging reading and can convert browsers into buyers; after all, you’re enthusiastic about your products, otherwise you wouldn’t be selling them. With compelling product descriptions, your enthusiasm can be contagious, and with a solid foundation of accurate information, it’s a winning combination to get potential customers down the line.
