Mark Healey, a big-wave surfer, spear-fisherman and free-diver, is depicted doing yoga-like stretches and breathing exercises. Ibn Ali Miller, a New Jersey man who broke up a fight between two teenagers, the video of which went viral, is depicted praying on a prayer mat and exercising.
In Asia Pacific, the campaign will roll out in Australia, New Zealand, China and Japan from 9pm AEST Thursday night.
The new campaign is built off the back of Lululemon’s ‘This is Yoga’, which similarly shared inspiring stories that “honour the power of practice” in its many different forms. It featured a group of lithuania telemarketing database creatives to reflect real stories of people living in practice throughout the world, including beach volleyball player Kerri Walsh Jennings, artist CJ Hendry, and Capoeira athlete and instructor Jian Pablico.
‘This is Yoga’ was Lululemon’s first every global brand campaign, a direction for the yoga-wear brand designed to extend the definition of ‘yoga’ beyond yoga. Lululemon announced at the time that, as its “brand and culture are intrinsically anchored in the values of yoga… the campaign aims to take yoga “off the mat” and into real life.”
Honda Australia launches its first ever brand TVC celebrating Honda’s innovative, human-centric philosophy.
The new 60-second commercial, created by Leo Burnett Melbourne, recognises Honda’s long history of human-centered engineering that sets it apart from other car brands. Titled ‘Moving You’, the spot opens with an intimate moment as a recovering stroke victim supported by a Honda Walking Assist Device embraces her partner once again.
The campaign also cements how Honda has always been one of the world’s most innovative and influential companies, creating technology to help stroke victims walk again, powering our farming industry, using robotics to assist in everyday life and designing boat motors, supercars and jets.
“The new brand TVC really shows the breadth
of the Honda business and our commitment to enrich people’s lives through the products we create and services we offer,” says Stephen Collins, director, Honda Australia. “The recent addition of our five-year unlimited kilometre warranty is just another way we are committed to putting customers at the centre.”
This year is one of the busiest launch years in Honda Australia’s history – with 80 percent of the Honda product portfolio being refreshed or completely new in 2017. Scott McGregor, general manager, customer and communications, Honda Australia, said customers would see more from Honda in coming months as its revitalised brand messaging sweeps into customer consciousness across a range of media.