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The solution may come with the revision of the Schrems II treaty , which establishes the transfer of data between Europe and the United States. In any case, it is worth remembering that in addition to this problem of the GDPR regulation, Google Analytics is going to include new updates in the coming ...

Create short 30-second clips from existing video clips. Posting video pieces that adapt the content and format to each social network will increase the number of views of your content. Remember that each video must carry a key message and uploading content in a horizontal format (more natural for ...

9. Make entertaining videos
It's not enough to create a nice promo for something; the content that works best on TikTok is creative and ingenious , adapted to the platform's line.

An excellent example is The Washington Post 's account :

@washingtonpost @josefmichael_ ♬ original sound – Josef
The ...

It's no secret that having a presence on social media is essential for any digital marketing strategy. Whatever your type of company or your sector of activity, we can assure you that your clients are present within this universe, and there are already 4.62 billion users on social media , which is ...

If you want your website to become a sales tool , you should consider planning SEO strategies . And if you have reached this point, you may have already been to a meeting where you have heard terms that you are not quite sure what they mean and how important they can be for good web positioning.

It ...

The end of the year is approaching and we all like to take stock. Are you doing well with your customers? Is that new product you launched meeting their expectations? If you are clear about what you want to know, choosing the right questions for your customer satisfaction survey can help you find ...

Knowing all this, the golden question arises: how do I choose who to collaborate with?

Adopt a streamer
The criteria for choosing a streamer can be very diverse, so we will discuss the most important ones.

First of all, you need to know the streamer : what content do they upload? Who is their ...

ChatGPT in marketing: content automation
Let's start at the beginning: what is ChatGPT ?

To answer this question, we will let him define himself:

“ChatGPT is a language model developed by OpenAi. It is an automatic language generation tool that can be used for a variety of tasks, such as text ...

When we think of marketing to engineers and technical audiences, we usually immediately think of white papers and extensive product and procedure guides. All of these materials are and will continue to be necessary to capture their attention, since in the B2B world, it is necessary to have all the ...

In a context like this, where your target is overstimulated with so much information, in order to stand out from your competition , it is essential that you use a good Live Shopping strategy in your digital marketing plan . Showing your products live through different platforms and collaborating ...