Adopt a streamer
The criteria for choosing a streamer can be very diverse, so we will discuss the most important ones.
First of all, you need to know the streamer : what content do they upload? Who is their audience? How often? etc.
It is best to find a streamer who uploads content frequently and consistently , because this almost always translates into a more loyal audience.
It is not necessary to target creators with a high pre-existing following, it is more worthwhile to evaluate the growth prospects of a channel and the synergies of its audience, as well as whether the streamer has accessed a niche audience . This brings greater benefits when it comes to the effectiveness of the campaign, and the necessary budget will be lower.
Above all, it is essential that the streamer has a good relationship with his active audience .
A golden opportunity for brands with a young audience
Marketing on Twitch is an under-explored niche, so it's a golden opportunity to tap into an audience that can't be reached through other channels . Its low ad saturation translates into a golden opportunity to increase brand awareness. On the other hand, the reluctance that YouTube had to overcome regarding branded content has never existed on Twitch; streamers are very receptive to sponsorship offers and have a fantastic ability to integrate advertising into their content.
In addition, the youth of the audience comes hand in hand with its generational audiovisual language, one that we know is very effective because it is the same one used by TikTok. But, unlike the latter platform, Twitch has the advantage that its formats are based on the television classics that brands are already more than familiar with .
In short, Twitch may not fit into your company's current marketing plan, but losing sight of it is a mistake, because in a few years it can enter the advertising landscape with a devastating force. Evaluating your brand's entry into the world of Twitch is common sense, because it is exploiting a potential that the mainstream is not taking advantage of right now. If you want to open a window to a young audience, this is your option.
What might be your barriers? Well, it's uncharted territory, you're not versed in the generational language that the platform demands, you don't know how to integrate your product with Twitch content... If these are questions that hold you back when it comes to launching into Twitch, don't despair, at Bannister Global we will be happy to help you realize your vision.
blog requires organization and planning. Without that, you'll inevitably reach a point where you feel like you 're running out of ideas . Don't forget that improvisation is the main enemy of any B2B content marketing strategy .
Whether you want to start a company blog from scratch or you've had one for a while and now need fresh ideas, it's important to be clear about the different possibilities you have to create content that may interest your potential clients. That's why, in this article, we're going to review 9 types of posts that can help you feed your corporate burundi email list blog . Let's get started.
We are talking about articles that allow you to define in depth important terms or concepts associated with your business, those that are essential for your potential clients to get a clear idea of their needs, their possible alternatives and the type of service or product you offer. Most of these articles are associated with the question “ what is it ?”
Examples of posts on definitions and descriptions:
What is a landing page and what is it used for in industrial marketing?
Lead nurturing for beginners: what is it and what is it for?
2. Lists
Tips, advice, tricks, ideas… Articles organized in list format have a structure that adapts perfectly to the content we usually consume on the Internet, they are easy to read and allow for quick visual scanning. Without going any further, this post can fit into this type of article.
In any case, it is important that the use of a list makes sense (without it being forced), that there is a logical order (by importance, popularity, alphabetical, chronological, thematic...) and that it is internally structured in subcategories if the list of elements is too broad.
