Pin your video to the top of your LinkedIn or Twitter page. And don't forget to reference it with a 'Link in bio' if it refers to a specific page on your website where you want more information.
Add subtitles to make your content more easily shareable on social media. Keep in mind that, depending on the context, users often consume content without audio and you should make it easier for them to consume content so that it remains interesting.
Another little trick is to have your closest employees or strategic partners share the content on their own profiles.
Sending automated emails is another communication cabo verde email address tool that we recommend you use to increase the reach of your B2B company videos . Marketing automation allows you to send automated emails to groups of users with specific criteria and managed by a professional tool, either through email platforms or through a CRM.
In this series of emails we can integrate video marketing by selecting those emails where, due to the type of content we send, we embed a related video. Here our users can learn in detail about our product demos if we are using a lead nurturing strategy to advance a sales process, or a video tutorial if we have implemented a post-sale content strategy.
Adding thumbnails to your own videos in your email will allow you to improve the viewing rate of your videos and also achieve greater interaction within the email itself. By sending content strategically targeted to the needs or particularities of your potential customers, you increase both the qualification of the lead itself for sales and the positioning of your brand.
