Lead Sale

The first step was to identify the product sectors of interest (Manufacturing, Utilities, Fashion & Luxury, Food…). Starting from this first mapping, the research was directed at a specific sector (we started from a strong pole in the Italian market, Fashion & Luxury) by searching for the so-called ...

Once you have a basic keyword table, you can use some tools to identify second and third level keywords: the most used are Google Ads , Google Trends , SEMrush and Wordtracker . The last two are freemium, so free for basic users; to unlock the more complex functions, however, they require you to ...

Yes, this is the fundamental point from which to start to set up an effective strategy. If I asked you point-blank “Who are your customers?” , would you be able to answer me precisely or would you hide behind a “They are all my potential customers” ?


The point is that your business must be clear ...

Digital marketing is no longer the same thanks to Artificial Intelligence . At the end of 2022, OpenAI released ChatGPT to the public , a conversational agent based on the Natural Language Processing GPT-3 model : the tool has attracted the attention of professionals and enthusiasts in the sector ...

Even the best content isn't effective if it can't be found. Optimize your content for search engines and use social media and email to reach a wider audience.



6. Measure and Adapt
Finally, use analytics tools to monitor the performance of your content. This data will help you understand what is ...

This is all great, but you should not forget that if you get a sales boost, your most popular products could disappear from the warehouse shelves in a snap. You need to plan ahead and sometimes think beyond your holiday email marketing to ensure it is successful. Invest a little extra time in ...