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How to write Christmas email subject lines
A subject line attracts or repels the recipient of your email. We are taught not to judge a book by its cover, but no one said the same thing about emails. That means you need to do your best to find the perfect subject line for your Christmas newsletter.
Now, we’re not going to focus on general tips on how to write estonia phone number library them—you probably already know that you should keep them short, go easy on the emojis, avoid spammy words, and all that stuff. Instead, let’s get a little more focused and specific for the holiday season.
Make it fun and attractive
The only thing that limits you here is your imagination and creativity. Humor and well-timed jokes always open the doors to people's hearts and create a festive atmosphere that, in turn, can stimulate them to open your email and click through.
You can't go wrong with a short, funny riddle, joke, or pun in your Christmas newsletter subject line. It could go something like this:
No fireplace? No problem! Get a gift from Santa now! ?
You'll love this one | Up to 40% off
We're going to need a bigger tree: 25% off EVERYTHING
Don't be a rebel without gifts
Keep it recognizable
Intertextuality has been around for a while, and there’s no reason why you shouldn’t use it to your advantage. Think of movies, songs, novels, or even poems that evoke happy, joyful associations that you could allude to in your Christmas email subject lines. Your reference source should evoke positive associations about Christmas, match your tone of voice, be widely known and recognizable, and not sound ambiguous.
Check out some Christmas email subject lines with classic references:
