The point is that your business must be clear about who you are going to introduce yourself to from time to time; shooting in the crowd is a very effective technique if you want to waste time and resources, while if you want to optimize and maximize your efforts, you should outline your buyer personas.
Buyer Personas: What They Are and How to Use Them
The buyer persona is nothing more than the generalized representation of a segment of your target audience . It is useful for creating and defining the characteristics of your products, services and points of sale, for designing the structure and layout of your site and the marketing and positioning strategies to adopt to communicate your solutions to different customer groups.
Furthermore, it is also useful for investigating the values and behaviors of your target, which are the real driving force behind purchasing, by answering apparently simple questions such as:
Why should my potential customer be interested in a product/service from my company?
What are the main daily problems my potential customer faces? How can I solve them?
What values do you believe in?
How does your decision-making process go before purchasing a product/service like mine?
This is because it is much easier for you to develop ideas and georgia phone number library personalize messages if you have a person in mind with well-defined characteristics , relevant to your approach and sales processes . Knowing them will allow you to ensure that a real person, arriving on your site or coming across your communication, can exclaim: "But that's me! This company understands my needs and my problems, it will certainly be able to offer me exactly the solutions I'm looking for"
From buyer personas to B2B customers
This will significantly reduce the friction that a potential customer – especially if it is a cold lead – may encounter when you offer them, for example, an appointment or a trial of your product/service.
Furthermore, understanding who your target customers are also means finding out where they are and, consequently, choosing the right tool to reach them, also doing some tests . For example, if I am not sure on which social platform I can collect the greatest potential of my prospects, I could start with different online campaigns profiling an audience and seeing how they react, refining it little by little and thus updating the data on my buyer persona. This will prevent me from wasting time and energy in the future, to focus instead on the most appropriate channels and messages.
