What they did was analyze the current situation from various angles, refined their essential business strategy, and integrated Salesforce, which they used for creating SEO-optimized content, sales, and customer management, with HubSpot to promote marketing and operations.
As a result of focusing on content creation and management, the number name telegram of phone inquiries, which directly impact sales, has increased by about two times .
We have also been able to increase the opportunities for product consultations and orders through inquiries from our email newsletter.
Through SEO, the search ranking for product name keywords improved, and new search keywords were acquired. The key point here is that we reworked our strategy and carefully implemented content and measures.
Success story 2: Univance Corporation, a developer and manufacturer of automotive parts
The second success story is from Univance Corporation, which develops and manufactures automotive parts.
They introduced HubSpot, a tool that strengthens branding for job seekers and messages for recruiting talent, as well as public relations and sales activities, and became a one-stop shop for content management, marketing activities, and even within the company. As a result, the number of accesses due to search rankings increased three-fold, and conversions from the website, such as the number of document downloads and inquiries, increased eight-fold .
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