But how can you use them in your competitor analysis?

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As you may know, generative AI tools work based on “prompts” , which are basically the instructions you give them to generate a personalized response adapted to your needs. We recommend our free course on the 20 best ChatGPT prompts for marketing and sales .


To analyze your competition you can use a prompt like phone number data the following:

“The company [your company name] wants to launch a strategy to position its new [mention your product/service] . Analyze the direct competitors of this product in Spain, taking into account that there are currently [X] competitors. Do an in-depth analysis by competitor, detailing:

Competitor Name

Product name competition

Product Highlights





Target to which it is directed

Current market positioning


The analysis should be in-deImplement A/B t