Oleg Ryzhkov
Sales Manager
In this article, we will talk about conversion. What it is, how whatsapp data to measure it correctly, what types it is. Additionally, we will tell you why it can be low, how to influence its growth.
Conversion in Internet marketing is the ratio of the number of website visitors who performed any target actions on it to the total number of visitors (in percent). In other words, the ratio of two indicators to each other. For example, the number of those who went to the contact page to the total number of visitors to the site.
Conversion Types
Let's look at the types that are used most often:
Type Calculation formula What it gives and why to track
Purchase Conversion The number of orders on the site to the total number of visitors. Determines the profitability (effectiveness) of the site.
Button Conversion The number of clicks on the button relative to the number of visitors to the website page on which the button is located. Testing buttons (their location, color, inscription).
Call Conversion Number of calls to the number of visitors. Allows you to understand how many people call and how many leave requests.
Conversion of visiting a website page The number of page visitors to the total number of site visitors. Shows how successful your site is in terms of usability, how well it provides transitions to the desired pages.
You decide which of them are important for tracking your goals and objectives. Taking this into account, you make the appropriate settings for web analytics systems.
The calculation of the site conversion is made according to the formula: the number of visitors who performed the target action is divided by the total number of visitors and multiplied by 100. Different sites may consider a different conversion percentage to be good, for some it is 3-5%, and for others it is 8%. It depends on the niche and the average check for one sale.
Types
Micro conversions. These refer to achieving certain steps on the path to macro conversion (subscriptions, clicks on the pages you need, file downloads)
Macro conversions . These include, for example, a completed order or a phone call.
