Ad asset settings are one of the factors that determine ad rank, so setting them and improving your ad rank may lead to improved search rankings and CPCs.
Reference: About Ad Rank (official help page)
Cost of "Sitelink Extensions"
Just as advertising costs are incurred when an ad is clicked, costs are also incurred when a site link display option is clicked .
The conditions for when costs are incurred vary depending on the campaign type, and each has the following characteristics.
Each click costs the same as if you clicked phone number database australia on an ad.
Only two charges will be incurred per display
If a user quickly clicks on multiple links, this will be counted as a duplicate or invalid click and will not incur any charges.
Please check here for the definition of invalid clicks.
Reference: Google Ads Help "Invalid Clicks: Definition"
Video campaign costs
For TrueView for action campaigns or video for action campaigns, CPM (cost per impression)
For video campaigns, pricing is determined by the campaign type and goal in which you've added sitelink extensions.
Display position and number of "Sitelinks Display Options"
Appearance in search campaigns
Appears in ads at the top and bottom of Google search results
On PC, up to 6 ads will be displayed on the same line as the ad or on one or two lines below it.
On mobile, ads will be displayed in a carousel format with up to eight ads per line, and when placed at the top of search results, they will be displayed in a more prominent format with only one link per line.
Quote: Google Ads Help "About Sitelink Assets"
To display sitelinks, you need at least two sitelinks on a desktop computer and at least one sitelink on a mobile device.
Display in video campaigns
Appears below ads that play before, during, or after YouTube videos
Up to 4 sitelinks can be displayed per ad
Only displays on mobile devices. To display site links, you must set two or more site links.
Points to note when submitting data
When submitting your data, you will need to set the following items:
Link Text (required)
Up to 25 half-width characters (up to 12 full-width characters)
Description 1 (optional)
Up to 35 half-width characters (up to 17 full-width characters)
Description 2 (optional)
Up to 35 half-width characters (up to 17 full-width characters)
You can also set the following items as desired.
Setting tracking parameters from sitelink URL options
Set the display schedule from the detailed settings (start date, end date, day of the week, and time period)
