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Based on this simple setup

Posted: Tue Dec 17, 2024 9:24 am
by Monira67
it seems that the brand La Roche-Posay holds the largest market share when it comes to brand mentions, meaning it is mentioned the most. But you can go into more detail and segment the data based on other data, like channels, topics, sentiment, influencers, etc.

Read How to Use Social Listening american people whatsapp number For Market Research

Understanding customer preferences
Your customers hold the key to your success. Knowing what they want, need, and prefer is like having a treasure map. And you can easily get it through a media monitoring tool.

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One of the easiest ways to detect your customers’ mood is by using sentiment analysis. It is a process of detecting a positive, negative, or neutral stand towards a certain brand, product, trend, etc. So, again, if you’re, for example, a skincare brand interested in how your competitors are perceived, you can easily compare the sentiment of each of these brands through a media monitoring tool and get a great starting point for your research.