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Understanding customer preferences
Your customers hold the key to your success. Knowing what they want, need, and prefer is like having a treasure map. And you can easily get it through a media monitoring tool.
One of the easiest ways to detect your customers’ mood is by using sentiment analysis. It is a process of detecting a positive, negative, or neutral stand towards a certain brand, product, trend, etc. So, again, if you’re, for example, a skincare brand interested in how your competitors are perceived, you can easily compare the sentiment of each of these brands through a media monitoring tool and get a great starting point for your research.
