There is gold at the end of every rainbow when it comes to email marketing – you just need to make sure you are on the right path to find it.
Of course, these benefits don’t happen overnight, nor are they a guarantee. To make email marketing work for you, you need to come up with a good strategy. Look at specific tactics and results that can take your emails to the next level and help them get the most out of your investment when combined with other well-implemented strategies.
In this guide, we focus on one of the metrics that plays a huge role in the overall success of email marketing: click-through rate. We’ll cover why it’s so important, along with small changes you need to implement to get more relevant clicks.
What is click-through italy business fax list rate in email marketing?
Click-through rate (CTR) refers to the proportion of people who click on a link in your email versus the number of people who see it.
For example, let's say you send 10,000 emails and get 2,000 clicks on your email button. Your click-through rate would be 20%, using the CTR formula - the number of clicks divided by the number of opens multiplied by 100.
It's notable here that the splitting factor is the number of impressions, not the number of opens, and each delivered email counts as one impression. If you send 10,000 emails and only 9,500 of them reach an inbox (meaning they don't bounce or go to spam), then you would divide by 9,500, not 10,000.
How does CTR compare to other email metrics?
Click-through rate should be studied alongside other email metrics to get a complete picture of your campaign's efficiency. Click-through rate and open rate are considered the primary email metrics, but you shouldn't rely entirely on either of them for the success of your email campaign.
