Bookworms' Bulletin

[john290]

Get it wrong, however, and you'll waste a ton of resources and come up empty-handed. Here are a few strategies to create highly-effective lead magnets.Create truly valuable contentLead magnets are a powerful way to build a relationship with your audience and fill your sales pipeline. But, the content must be useful.You can't slap together a spreadsheet or combine random blog posts and expect it to convert.If you want to generate high-quality leads, look for challenges your users face and create a free solution that they can’t find through a quick Google search.Dig into your social media comments and customer service requests to find common challenges.


You can also ask your internal team what resources or templates cape verde email list 33087 contact leads they use and find a way to repackage them for your audience like we did with our cold email templates mentioned above.Use triggersTired of poor-quality leads? Don't show a lead magnet to every visitor. Instead, use triggers to weed out the tire kickers.For example, you could track time on page and only show a lead magnet once a reader has stayed on your page for X minutes. Or, you could wait to show a popup until a reader has visited your site twice or read two or three blog posts.



This will keep lower-quality leads from flooding your lead magnet pipeline.Use targeting to deliver hyper-relevant offersIf your lead magnet content is not relevant to the blog, it shows.Rather than showing the same offer to every user, use different offers on different pages. For example, you might show enterprise customers a different lead magnet than SMB. Or, you might match a lead magnet to a specific blog post topic.Track and optimize your lead magnetsOnce your lead magnet is launched, it's time to collect data. But, don't just measure the number of leads.Track the whole lead magnet funnel, starting with the clicks on lead magnets, then track how many of those clicks convert on your lead magnet, then how many of those users actually sign up for the product.