Also read: Readers, let's come together for the best Europapa hooks
Too often we see brands that on the one hand try very hard to build a positive brand association, only to fail miserably on the other. A brand is built by the sum of all the interactions you have with that brand.
That's why we have to worry about armenia phone number library every interaction. From email confirmation to helpdesk phone call, from postal mailing to internal expressions. If all our attention is only on the big advertising campaigns, we miss the small things that make a big difference in how a brand is experienced.
4) Create a movement
One of the most impressive aspects of his participation in the Eurovision Song Contest is how Joost Klein campaigned for it for months. At first he was laughed at, it seemed like an ironic joke. By persevering, and involving all his followers and fans in that fight, he created a new movement . Participating in the Eurovision Song Contest was no longer a wish of Joost himself. Even his followers dreamed of a 'happy ending' after their months of struggle.
Storytelling and brand ambassadors are concepts that have become indispensable in our field. But how often do we really succeed in mobilizing our customers or target groups for a common goal?
5) Build momentum
Joost Klein has three million views within a day with his Eurovision song Europapa. He is currently the most viewed entry on the official YouTube channel of the Eurovision Song Contest. This was the moment he, and all his fans at home and abroad, have been working towards for months. He is immediately at number 1 in the iTunes top 10.
Building momentum can only work if you also take the four previous elements into account, and it is the most elusive. All the puzzle pieces have to fall into place at the right time. Taking calculated risks, and at the right time, without hesitation, pushing the red button.
