clock image11 minutes
the rules of persuasion
Quick links
Who is Robert Cialdini?
What are the rules of persuasion: 6 principles + 1
Use Cialdini's principles in your sales negotiations
Find out how my agency can help you country b2b & b2c email list increase your company's sales
Cialdini's Rules of Persuasion (6 Principles + 1)
Persuasion is that methodical and gradual work of convincing that serves to obtain trust and approval from those who listen to you. Be careful, it is very different from manipulation, persuading a person means convincing them through visual and verbal or textual communication tools and methods , but only triggering their action based on something they already wanted.
The rules of persuasion help you persuade people to buy your product or service, embrace your ideals, or attend an event. Persuasion has always been the great tool that allows you to convince someone to do something.
Robert Cialdini was particularly convinced of this , and in 1984 he wrote Influence: The Psychology of Persuasion, translated into Italian in the highly acclaimed volume Le armi della persuasione .
Why is this book, even though it was written in the last millennium, still so relevant?
Entrepreneurs, speakers and politicians still rely today on the rules of persuasion identified by Robert Cialdini, then known as Cialdini's principles.
Because what influenced the behavior of others back then is exactly what influences it today.
