A consistent production workflow,
A creative brand,
And a clear business model (or how to generate transactions).
The video format remains very much in vogue and is not expected to change. The fact is that 92.7% of Internet users worldwide ( approximately 4.6 billion people ) consume video content every week .
Where to start? Identify a niche with monetization potential that is not saturated with competition. Assess your own knowledge and skills. Prepare the necessary equipment: Camera and microphone, video capture and editing software, lighting and set elements. Create a brand and open a YouTube channel.
Start a newsletter
The newsletter format has made a spectacular comeback. The newsletter israel email list was one of the first marketing channels to emerge when the commercial internet and the mass use of email came about. After an initial boom in popularity, it faded into the background, replaced by Web 2.0 platforms such as Facebook and Twitter.
However, as online marketing and communications professionals we know the value of this medium. An email list is yours. It's a direct channel to your audience, one that can't be moderated by social media companies. It's private, effective, and it just works.
The newsletter is a business asset with potential. The famous Morning Brew newsletter has a market value of $75 million after reporting millions in advertising revenue. A newsletter worth millions of dollars, which contains a brief digest of news about the world of business, politics, economy, technology and events.
But what makes a successful newsletter different from one that fails? Style. Morning Brew and other successful newsletters differentiate themselves by being short and concise. They tell you more in less time. Fewer words, more power. They don't want to impress you with fancy words. On the contrary, their success is due to their simplicity.
Where to start? Identify a niche that has public interest (that people want to read). Organize your sources and your research process. Define a realistic frequency to produce and send the newsletter. Develop a brand and start promoting (social media, blog, ads). Determine the business model (direct product sales, VIP newsletter, sponsors).
