The time has come to put into action the action plan you have previously outlined. In digital marketing, you will have various means that will help you spread the messages with which you want to position yourself.
Organic search engine positioning. SEO is the only strategy that can offer you free results, which, although it takes more time, will help you make your results profitable.
Social networks. Even though they may not seem to be particularly suited to the search for clients in the technology and industrial sector, networks such as LinkedIn are essential for increasing your client base, especially if they are accompanied by a Social Selling strategy.
Payment methods . Payment methods are a fundamental part of a digital marketing strategy, especially to speed up the customer acquisition process. Deciding the amount of investment and its location will depend on the objectives and market you are targeting. Don't leave anything to chance!
Email marketing. Once you have a database, you need to work on it to mature the
Specialized media . Another alternative to make yourself known and attract potential clients is through specialized media. Most of these actions will require a significant human and economic effort: integrating these denmark whatsapp numbermedia at strategic moments is the best way to ensure their effectiveness.
Create valuable content
Both the web and digital media need to be nourished by content that is attractive, relevant and timely. None of the efforts you make will be worthwhile if they are not accompanied by valuable content.
Will your content be focused on your buyer persona 's pain points ? Is the information you share important to you or to potential international clients? Answering these questions will be essential to producing the content your company needs.
4.2 Conversion: capitalize on the traffic you get with your international marketing strategy
One of the recurring actions in inbound marketing strategies is premium content. The logic is quite simple, and consists of offering exclusive content in exchange for the data of the person who wants to download it.
These contents tend to be high-impact and can be materialized in the form of an ebook or webinar, among other formats. Additionally, they are a perfect excuse to start a conversation with a prospect.
Strategic marketing plan for B2B companies
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