Sony Music's 'Pedro el Mapache' wins Greatest TikTok at the 2024 TikTok Ad Awards
Posted: Sat Dec 14, 2024 5:13 am
The "Pedro the Raccoon" campaign launched by Sony Music Germany has been one of the most successful and viral of the year on TikTok, taking home the outstanding Greatest TikTok award at the TikTok Ad Awards 2024. This campaign came with a friendly raccoon named Pedro who starred in a meme that quickly went viral, becoming a trend on the platform and getting everyone dancing.
Thanks to the creativity of this philippines whatsapp number facebook campaign, Jaxomy & Agatino Romero’s song Pedro, which is originally a hit from the 80s, had a resurgence. The meme of the raccoon dancing happily around a circle, propelled the song to new heights, reaching number one on the charts and surpassing 161 million streams on Spotify . In addition, the song achieved the number one spot on Spotify’s Global Top 50, being a huge milestone for such an old song.
The key to the campaign's success was related to the collaboration with content creators and the creation of an account dedicated to promoting the meme. For its part, the TikTok community quickly joined the trend, sharing their own versions of Pedro el Mapache's dance.
TikTok Ad Awards honors the most creative campaigns
The TikTok Ad Awards, which honor the most innovative and successful campaigns launched exclusively on the platform, recognized Pedro el Mapache’s impact as an authentic and creative TikTok-first campaign . The jury, made up of leading representatives from the European industry, highlighted how the campaign managed to connect with the creative essence of TikTok, generating outstanding results on the platform.
Thanks to the creativity of this philippines whatsapp number facebook campaign, Jaxomy & Agatino Romero’s song Pedro, which is originally a hit from the 80s, had a resurgence. The meme of the raccoon dancing happily around a circle, propelled the song to new heights, reaching number one on the charts and surpassing 161 million streams on Spotify . In addition, the song achieved the number one spot on Spotify’s Global Top 50, being a huge milestone for such an old song.
The key to the campaign's success was related to the collaboration with content creators and the creation of an account dedicated to promoting the meme. For its part, the TikTok community quickly joined the trend, sharing their own versions of Pedro el Mapache's dance.
TikTok Ad Awards honors the most creative campaigns
The TikTok Ad Awards, which honor the most innovative and successful campaigns launched exclusively on the platform, recognized Pedro el Mapache’s impact as an authentic and creative TikTok-first campaign . The jury, made up of leading representatives from the European industry, highlighted how the campaign managed to connect with the creative essence of TikTok, generating outstanding results on the platform.