Thanks to the creativity of this philippines whatsapp number facebook campaign, Jaxomy & Agatino Romero’s song Pedro, which is originally a hit from the 80s, had a resurgence. The meme of the raccoon dancing happily around a circle, propelled the song to new heights, reaching number one on the charts and surpassing 161 million streams on Spotify . In addition, the song achieved the number one spot on Spotify’s Global Top 50, being a huge milestone for such an old song.
The key to the campaign's success was related to the collaboration with content creators and the creation of an account dedicated to promoting the meme. For its part, the TikTok community quickly joined the trend, sharing their own versions of Pedro el Mapache's dance.
TikTok Ad Awards honors the most creative campaigns
The TikTok Ad Awards, which honor the most innovative and successful campaigns launched exclusively on the platform, recognized Pedro el Mapache’s impact as an authentic and creative TikTok-first campaign . The jury, made up of leading representatives from the European industry, highlighted how the campaign managed to connect with the creative essence of TikTok, generating outstanding results on the platform.
