Strategy and planning: The success of implementing the inbound methodology in your company depends largely on the strategic approach. From understanding and defining the unique value proposition, developing buyer profiles , analyzing your customers' purchasing process, to establishing the strategy objectives and tactical actions. If your company does not have a solid inbound strategy, you could invest between $2,000 and $10,000 dollars.
Inbound Marketing Software: While it is not mandatory to bc data mexico invest in inbound marketing software, it allows you to deliver results faster . At GrowX Agency we use Hubspot for each of the stages of the methodology, from attracting to retaining customers. The investment can range from $200 to $2,400 dollars, depending on what you want to achieve .
Inbound Sales Software: Just like in marketing, in sales it is necessary to use a CRM to control the sales process and improve sales efficiency. Hubspot's CRM is free, but there are other options such as Microsoft Dynamics and Salesforce that cost from $25 to $150 per user per month.
Content strategy and production: While anyone can write, not everyone can do it with the quality necessary to attract more prospects. An inbound strategy must have a content map that matches your prospect's purchasing journey.
