is a strategy that focuses on creating a
emotional bond with the client to enhance the sense of belonging to telecommunications email list the brand. It seeks to make them participate in its moments, actions and achievements to make them feel like their own and become the main spokespersons and commercials of the brand. It is also important to bear in mind that it is a way of building customer loyalty. To achieve this situation, the user's emotions are stimulated to reach the concept of Lovemark . And that is how we seek is for our target audience to fall in love with our brand and express it to others.
Now comes the really interesting part: how can we apply this to email marketing? By following these 8 tips that we give you:
1. Be consistent with your corporate image
Remember that there must be coherence between the email design and the corporate image of the brand . It is important that it follows the same line and style because otherwise you can transfer certain doubts and inconsistencies to the recipient. Therefore, use the corporate colors, do not manipulate the logo in any way, communicate the same values and always express yourself in the same tone. If you constantly change the creative line of your email campaigns, your clients will find it difficult to associate them with your brand.
2. Personalize each of your contacts
We have all seen with our own eyes that brands' email marketing campaigns, in general, are very impersonal and the main and real objective is to sell. However, everyone likes to feel special and to be paid attention to. We don't want to be treated like everyone else and this is where the importance of personalizing emails lies . Using a personalized subject will help the client see that we are really talking to them and that we have them in mind at all times.
3. Personalize the brand
Just as customers like to see their name in an email, they will also appreciate knowing who is behind the brand . If you humanize the contact process, you will ensure that the user knows who the person sending the email is and you will transmit confidence and trust in the brand. For this reason, it is a good option to sign the emails or introduce the team of workers.
4. Turn your email into an experience
Nowadays, we are tired of being told how good and beautiful a product is in order to get a sale. We want and look for something different, something that impacts us deeply and that we will never forget. In short, we are looking to live an experience . Therefore, your email must become an experience for the senses. If you manage to reach the heart of the client, they will remember you very much and will not forget you. All those contents that directly impact the emotions of the person work very well, such as telling a good story or creating an interesting contest.
