You enter the e-commerce site, look at the catalogue, add it to your cart and process the purchase.
The order arrives at the online store, which processes it and sends it to your home.
Simple, right?
Well, there is a similar tool to this one for B2C, but overseas chinese database adapted to the B2B sector: specialized B2B e-commerce/m-commerce with digital catalogs.
If you have already heard about this tool and want to see it in action, we invite you to discover it in a free strategic consultation .
If you want to know more, keep reading.
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What is a digital B2B catalogue?
It is an interactive digital catalogue hosted on the website of a B2B company, which allows bilateral communication between the company and its business clients.
As you can see, it's like having a B2C e-commerce, but for your B2B company's customers.
This simplified definition may make you think that it's a "simple" digital catalogue, but it's much more than that, let's look at it in detail.
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Advantages of a 100% digital B2B catalogue
Although there are several benefits to implementing a digital B2B catalogue in your commercial action plan , we are going to focus on the top 5:
Improve your B2B customer experience by making the purchasing process easier: the customer can view all the product options (sizes, colours, offers, etc.), even products exclusive to them. Forget about paper catalogues or emails with attached documents.
Automatically update orders: Your B2B customers can synchronize their shopping carts with your ordering system and receive up-to-date information on availability and prices immediately, because stock and prices are always up to date for them.
Reduces sales management by the B2B company: the entire process is automated because the digital B2B catalogue is integrated with your ERP system and automatically sends the purchase order, which can be authorized immediately. Reduces time and costs by eliminating all errors in orders.
Improve sales visibility and control: because sales metrics and reports can be calculated in real time, you can have a 100% customized dashboard with what is really relevant to you.
It allows you to customize the terms and conditions for each client: without the need for complicated procedures and communications, simply by your company updating the sales conditions in the management system (ERP), the client will have them immediately available for their next purchase.
