8 Marketing Email Examples to Drive Conversions

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The welcome email is a classic piece of content in web marketing. It's usually the first email in a marketing automation scenario, when the user is in the discovery phase.

This content hong kong phone number data doesn't have a strictly commercial purpose. It's about establishing a qualitative first contact with the prospect who has agreed to share their contact information with you. You won't get a second chance to make a good first impression, so it's a crucial step in your conversion funnel.

The welcome email serves to thank your prospect and explain the type of content they'll receive from you. You demonstrate that your marketing emails represent added value . This value is based in particular on exclusive educational, entertaining, or promotional content that your recipient won't find anywhere else.

To convince them to stay subscribed to your marketing emails, it's important that the welcome workflow is personalized and personal . Among our 8 tips for successful email campaigns , we explain that it's crucial to "humanize" the relationship you have with your prospect. Think, for example, of addressing them directly and signing the email to make it seem natural (even if your emails are sent automatically!).

2. Email about company highlights
Your prospects and customers want to know more about your business. To build a lasting relationship with them and ensure the longevity of your business, you must earn their trust.