What to Put on a Website? The Guide to Knowing Everything

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The answers to these questions should help guide your web content creation. In other words, they outline what you will put on your website.

1) What are the objectives of your website?
The first question to ask yourself when deciding what to put on your website is the objectives : what do you want to achieve using this digital tool?

Most often, businesses use their website to:

Present guatemala phone number data your company or brand: Your website can serve as a digital showcase to showcase your brand and its values, as well as your products and services. It should reflect your identity and give visitors a positive first impression.
Generate leads: With the right tools and techniques, your website can become a powerful salesperson. It acts as a conduit for your sales team, converting visitors into leads. This requires clear information, effective calls to action, and intuitive navigation to guide users toward conversion (whether that's contacting them, signing up for a webinar, etc.).
a group of people sitting at a table with a paper and pen
Selling: If you're aiming to create an online store, your main goal will be to sell. Your e-commerce site should allow potential buyers to discover, find, and purchase products. In the e-commerce sector, it's important to carefully consider what you're going to put on your site: it's the main point of contact between your brand and your customers. Your web content should therefore remove as many barriers to purchase as possible to maximize your revenue.
Sharing information and resources: For some businesses, the goal may be to provide useful information and resources to their audience. A blog, how-to guides, or even case studies can help establish your site as a source of expertise in your field. This is relevant in industries with long sales cycles. The goal of this information is to educate your audience and build trust in your brand, which is essential to achieving your business goals.
2) Who is your website aimed at?
Knowing your target audience is essential to designing a site that perfectly meets their expectations and needs.

In particular, you'll want to determine their demographic characteristics , such as age, gender, geographic location, or income level. Also, identify what motivates your audience : what problems or needs would they be looking to solve by visiting your site? This will help you create a relevant and attractive site.

3) What action should your audience take?
Your website should always be part of a sales funnel . As such, it should guide visitors toward a specific action. You must therefore determine which ones make sense (in light of your objectives) and, above all, identify when to implement them.

Here are some examples of common actions to place on a website:

Subscribe to a newsletter
Buy a product or service
Request a quote or an appointment (relevant in the B2B sector)
a hand on a laptop
What must a website contain?
Every website creation is unique, and so is its content. However, there are some common denominators that are essential to meeting the expectations of your future visitors. Regardless of your industry, goals, or visual identity, you must ensure a good user experience. These basic elements, which will form the backbone of your website, will ensure that it is complete, professional, and functional.

Home Page
The homepage is usually the first impression you leave on your visitors. It must be pleasant, informative, and well-structured to capture and, above all, retain their attention.

a brown paper with a black text on it next to a cup of coffee and glasses
You should include all the essential information relevant to your target audience. This could be as simple as: "How does my company address your problem?" Therefore, this also involves briefly describing who you are and what you do.

Your website's homepage is also a redirect page, either through your menu (which we want to be intuitive) or through hyperlinks. By preparing your content, you will therefore ensure that you guide Internet users to your conversion pages . Integrate clear, easily identifiable calls to action into your content, with explicit texts.