Different Categories of E-Commerce Platforms

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You can also provide better service by quickly responding to customer questions and concerns, thereby improving the overall customer experience and increasing customer loyalty.

II. Selling industrial products on online purchasing platforms
For industrial equipment manufacturers looking for new marketing channels, selling through bangladesh phone number lead online sourcing platforms - websites that allow sellers to offer their products to a wide range of buyers over the Internet - is an attractive option .


There are two main types of online purchasing platforms :

Horizontal sourcing platforms that sell all types of products: These sourcing platforms enable companies to sell their products online to a very wide audience and manage their logistics and customer service. However, these platforms are not focused on industrial products and therefore may have a harder time finding target customers.
Industry-specific platforms, also known as vertical sourcing platforms: For example , platforms like DirectIndustry specialize in industrial products and equipment. These types of sourcing platforms attract a specific audience of industry professionals, such as engineers, manufacturers, B2B buyers, and distributors . Therefore, these online sourcing platforms are more relevant for companies that want to reach a specific audience and position themselves as experts in the field.