Expanding business sales in the digital age
Posted: Mon Apr 21, 2025 4:39 am
The same research shows that 89% of professional buyers expect salespeople to
65%
Prospective clients can create groups on LinkedIn to communicate austria phone number lead with real potential customers .
2.
The advent of digital technologies has unbalanced the commercial relationship in favor of the buyer, who has regained control over his product purchases. Social media-enabled selling is a potential sales technique that returns this power to the salesperson, while taking a human approach. The latter is positioned at the beginning of the purchase cycle, thanks to an active, non-intrusive presence.
Social selling is not a closing tool, like calling or emailing. It is a combination of three touch points that allow you to reach new prospects where they feel most trusted . Social selling is the natural evolution of the marketing techniques used by salespeople.
Social media marketing must be distinguished from social network selling; the two approaches are complementary:
65%
Prospective clients can create groups on LinkedIn to communicate austria phone number lead with real potential customers .
2.
The advent of digital technologies has unbalanced the commercial relationship in favor of the buyer, who has regained control over his product purchases. Social media-enabled selling is a potential sales technique that returns this power to the salesperson, while taking a human approach. The latter is positioned at the beginning of the purchase cycle, thanks to an active, non-intrusive presence.
Social selling is not a closing tool, like calling or emailing. It is a combination of three touch points that allow you to reach new prospects where they feel most trusted . Social selling is the natural evolution of the marketing techniques used by salespeople.
Social media marketing must be distinguished from social network selling; the two approaches are complementary: