Expanding business sales in the digital age

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The same research shows that 89% of professional buyers expect salespeople to
65%

Prospective clients can create groups on LinkedIn to communicate austria phone number lead with real potential customers .

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The advent of digital technologies has unbalanced the commercial relationship in favor of the buyer, who has regained control over his product purchases. Social media-enabled selling is a potential sales technique that returns this power to the salesperson, while taking a human approach. The latter is positioned at the beginning of the purchase cycle, thanks to an active, non-intrusive presence.

Social selling is not a closing tool, like calling or emailing. It is a combination of three touch points that allow you to reach new prospects where they feel most trusted . Social selling is the natural evolution of the marketing techniques used by salespeople.

Social media marketing must be distinguished from social network selling; the two approaches are complementary: