Expedia ANZ, together with DDB Sydney, recreated eight of the world’s most recognisable landmarks in yellow jelly for a new TVC campaign. The TVC follows on from the success of Expedia’s ‘Where’s your somewhere?’ campaign.
The Summer Sale TVC took 200 litres of jelly, in an aim to represent the brand ‘bringing the globe to its customers on a plate.’
“January marks a critical retail peru cell phone database period for the entire travel category and historically is one of the most concentrated marketing times for the industry as a whole,” says Expedia brand marketing director ANZ Louise Crompton.
“It is a simple, yet unexpected and fun idea,
which allows us to pair the inherent joy of travel with the simple pleasure of jelly,” she says.
Attractions include the Empire State Building, Eiffel Tower, Aztec Pyramids and others.
DDB Group Sydney chief creative officer Ben Welsh says “our challenge was to ensure the tremendous value on offer was heard above the noise. Recreating popular global destinations with jelly seemed a quirky and original approach to take.”
The TVC, directed by Scout Jackson and worked on by ‘Jellyologist’ Jessica Mentis will run in Australia until 30 January and in New Zealand until 31 January.
To create commercially impactful brand design, we should use the power of images, rather than rely on rational persuasion, writes Nir Wegrzyn.
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Nir Wegrzyn web headIn the agency world, we are beginning to accept that the consumer is not rational. Behavioural economist Professor Dan Ariely discusses in his latest book that it is an inbuilt belief and associated meaning that impacts upon how people actually behave. Their conscious thought processes are separate from the irrational way in which they make decisions, which comes instead from intuitive reactions and associative arrangements.
Relevant experience may not be enough to secure a job in 2017.
Employers are increasingly seeking candidates that can add extra value to their businesses, according to the latest report from recruitment firm Hays.
Topping the list for skill sets in demand are financial and commercial analysts that can provide insights to operations teams in order to improve business performance.
Other marketing-related skill sets currently in demand include data analysts, commercial marketing analysts and digital sales channel managers, as well as skilled sales administrators.
But Hays has spotted a trend whereby employers now look for potential employees that can “add value”.
“Employees can add value through previous experience in a related discipline, prior process improvements or efficiency gains, additional tickets or qualifications or advanced digital or systems skills,” says Nick Deligiannis, managing director of Hays in Australia and New Zealand.
“Any candidate who offers additional value stands out,” he says.
Active sectors to watch in 2017, according to Deligiannis, include professional services, IT – especially cyber security and big data – and banking, where risk, compliance and financial planning is emphasised.