The Target Individual’s

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Cross-functional Teams Reach Different Audiencespurdue Marketing Must Reach Prospective Students, Parents, Adult Learners, Faculty, Researchers, Alumni, And Others. To Do That, Purdue’s Marketing Leaders Broke The Team Into Groups With Deep Expertise And Empathy For Their Target Audiences. “our Cross-functional Teams Are An X Factor Of Great Marketing And Great Storytelling,” He Says.

For Example, When Creating Content About An Adult Learner, The malta phone number library Marketer Isn’t The Only One Who Needs To Understand Journey. The Photographer, Project Manager, And Writer Also Need To Know. “the Richness Of The Collective Output Of The Cross-functional Teams Is So Much Greater,” Ethan Says.


Marketing The Marketingethan Is Grateful That He Received Early Buy-in From The University’s Administration And Board To Revamp Purdue’s Approach To Marketing And Its Central Team. But He Didn’t Stop Garnering More Support And Resources. “we Do A Fair Amount Of Marketing The Marketing To Make Sure That The Organization Understands What It Has And Appreciates It But Also Values It In A Way That Allows Us To Continue To Do Our Jobs To The Best Of Our Abilities And Expertise,” Ethan Explains.