What is the Facebook Ads Library?

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Facebook's Ad Library is officially called Meta Ad Library . It's a free tool where users can search and view active and past ads from any advertiser. It was originally launched in 2018 for ads related to political and social issues, but has since expanded to all advertisers on Meta's platforms.

Facebook launched the Ad Library to increase cash app data transparency for its users. The Facebook Ad Library can be accessed directly at https://www.facebook.com/ads/library .

How to use Facebook Ad Library
The Facebook Ad Library is a free, comprehensive, and completely transparent view of any advertiser on Facebook or Instagram. Here's how to use the Facebook Ad Library.

The first step is simple: Go to the Meta Ad Library page at https://www.facebook.com/ads/library.

Within the Facebook Ad Library, notice the search bar . Start by selecting the country you want to show ads for, then select "All Ads" from the adjacent drop-down menu.

Enter a business name (such as your competitor) or a specific topic or keyword in the search bar .

From here, you will be shown all relevant search results.