Pre Header Text Compatibility in Emails

[armdrejoan]

Email Marketing Email Design
One of the golden rules to win over your rcs database by making him open your email campaign is certainly to focus on the pair Sender + Subject. But there is a third element, now fully operational in the world of Email, that fits into this magical system: the pre-header text: a valuable asset that increases the effectiveness of the subject and the authority of the sender.

A survey by Litmus and Fluent found that 24% of respondents consider the pre-header to be a determining factor in opening a message.

preheader

Many email clients today support this feature and dedicate at least the same number of characters to this test as shown in the subject line, but in many cases the amount of pre-header increases, giving marketers a good margin for creativity.

Optimizing the composition of this text is a delicate operation: clients support different lengths and it is therefore necessary to foresee any cuts that could compromise the meaning of the message, furthermore shorter texts will have the effect of filling the still available space with the first code instructions of the newsletter itself or worse with actions such as "Can't see this email correctly? View it in the browser!".