Many of us still prefer email Tips

[armdrejoan]

2015 saw decreases and increases in spending across channels. 60.7% of respondents to a survey conducted by ReachMail said they had increased their budget for email marketing, while only 4.3% said they intended to reduce spending. However, 50% of respondents planned to invest more in social media, compared to a small percentage (5.1%) who, on the contrary, intended to reduce it.

Not only are the choices not mutually mom database, but they can actually generate a lot of value together. According to ReachMail's findings, the revenue share of each email is around $12.41, while sharing on social networks is valued at around $5. It is clear that the latter can benefit from the former in increasing its effectiveness, while the former can benefit from the latter in increasing its reach.

However, studies report that prospects and customers prefer to receive news from brands via email. The reason is that, compared to social networks - where news is occasionally repeated multiple times and at unpredictable times, via email it is easier to check, read and manage information at any time. In addition, we all have an email and this share also includes those who are not present on social networks: it goes without saying that email marketing is a channel potentially able to reach a wider audience.

Loyalty and trust are two aspects that prevail with email rather than social media. It is very simple to click a button on social networks to be updated, but when a user grants a brand the right to send them advertising communications, they are declaring a sincere and loyal interest in those products or services. A true bond that represents a value for the brand to nurture.