Manage negative keywords carefully

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When managing negative keywords, try to anticipate and detect irrelevant search queries before they negatively impact campaign performance. Add variations and related terms (jobs, careers, etc.) and pay close attention to this activity before launching your campaign.

Instead of wasting time manually checking boxes in your Google Ads search query report , add keywords directly to your campaign or shared list. Use negative keyword lists across multiple campaigns business owner data instead of adding them to each campaign individually. They're located in the Shared Library section, where you'll find Exclusion Lists, and then Negative Keyword Lists.

In a shared library, you can also use tag lists to eliminate search terms that contain tags you don't want.

Saving excluding KW for future use
By creating and continuously updating a table of the most used common negative keywords, you can save time when launching additional campaigns. For agencies, these lists, tailored for different industries, can be especially useful when working on multiple campaigns in the same industry.

You can then use your saved top negative terms across all your accounts. For example, if your ads are showing unnecessarily for search queries related to how-tos, you can consistently block phrases like how to…, how to make…, how to make… , and the like.