Running a successful agency requires boundless energy, patience, enthusiasm, leadership, diligence and dedication. As our industry continues to evolve at a rapid rate, being at peace with the many, varied and constant demands is essential to sustaining your passion and achieving your goals.
2. Trust, empower and nurture your team
My style of leadership is lesotho cell phone database to trust in the inherent ability of all team members, giving them full autonomy and support the moment they reach out for help. Learn the art of personal communication and take time to understand what’s important to each person in your team, so you can shape their role with projects that fulfil them.
As you pay attention to the development of your team it’s also important to support them to achieve their personal goals through their work and celebrate their successes. Recognise and never forget how important their role is in helping you to achieve your own goals as a leader. Embrace flexible working arrangements and make their work life as enjoyable as their personal life.
Stay true and take risks
Don’t try to be everything to everyone, niching was one of the best business decisions we made as an agency, enabling our skills and knowledge to be highly targeted has resulted in extremely effective solutions that we are all very passionate about.
By staying true to your niche you’ll feel more confident to take risks and extend yourself beyond your own belief of what’s possible. To achieve your dreams and goals you’ll have to stretch your abilities – recognise this, accept this and then dive right in. ‘Feel the fear and do it anyway’ is one of my favourite sayings, it’s one I constantly remind myself of and I continue to thrive on the excitement it generates.
Concave Brand Tracking has released its ‘Top 100 Brands in 2016 Movies’ product placement rankings.
Concave Brand Tracking’s ‘Top 100 Brands in 2016 Movies’ list reveals which brands got the best value out of product placements in movies for the year.
The top performing brand was Dell, which achieved an hour of total screen time from over a dozen movies.
Concave manually monitored the top 50 movies at the
US box office for 2016, recording each brand that appeared, how visible the product placements were, how long they appeared on screen, and how much advertising value they generated as well as an array of contextual data regarding a brand’s portrayal. The brands were ranked on screen time, product discernibility, logo/name visibility and ticket sales to define top value.
“Appearing in the form of laptops, monitors, computers and other electronics, Dell was the most visible brand in 2016 movies,” says Concave. “It achieved this with an hour of total screen time in over a dozen movies, many of which were very successful at the box office.”
Here’s the top 20 list. Brands in the top 10 received an advertising value of between US$6-$16 million, and brands ranked 11th to 40th got between $1.7 and $6 million: