A quarterly report from Hays reveals buoyant recruitment activity in marketing and digital and outlines ‘hotspots’ for skills in demand as well as jobseeker trends.
Ecommerce managers and data analysts emerged as two skill sets in high demand.
Ecommerce skills are especially in demand within the retail micronesia telemarketing database sector as online sales revenue targets climb and global giants such as Amazon plan to enter the Australian market.
Digital analysts are in high demand to manage data and gather insights leading to targeted calls-to-action.
SEO experts are in high demand across all industries, and there has been an increased requirement for digital content producers within marketing and advertising, especially to coordinate mobile projects.
Hybrid roles continue to be created, combining traditional
marketing and communications roles with digital skills. “As digital becomes more integrated into marketing functions, this will continue,” says a Hays release about the report.
“For employers, the challenge is that hybrid candidates are rare and there are fewer generalist roles than ever before,” it says.
A substantial shift towards the use of temporary or contract hires in the private sector has emerged as a key trend in the marketing and communications sphere.
This, says Hays, is a definite sign of a buoyant market.
Jobseekers continue to seek roles with broad and varied duties, flexible working options and upskilling opportunities.
“Those employers who have a strong employee value proposition and can clearly convey the outcomes expected in a role will see the most successful hires,” says the Hays article.
Coca-Cola’s No Sugar sampling campaign is the brand’s biggest ever
Ben Ice June 25, 2017
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Coca-Cola South Pacific has launched its largest ever sampling campaign to promote Coca-Cola No Sugar.
After launching No Sugar earlier this month, Coca-Cola has launched a sampling campaign, the biggest yet for the brand.
A new TV commercial which first aired yesterday will enable viewers to receive a free Coca-Cola No Sugar by using the Shazam app to download a voucher when the TVC appears.
In an outdoor campaign, voice activated signs will enable
passersby to ‘say yes’ and receive a free sample vended directly from the refrigerated panel. The panel will be deployed in Sydney’s Pitt Street Mall from 27 June to 4 July.
More than two million free samples will be distributed in the coming months.
An influencer-led activation launch included an appearance from Kelly Rowland, as well as Madison and Lana from Australian comedy team SketchShe, YouTuber ChampChong and pop star Tom Jay Williams.
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“We have looked to fold technology into our campaign wherever relevant for consumers to help us create an engaging way to get the product in their hands,” says Marina Rocha, group marketing manager, Coca-Cola South Pacific. “It will be very hard to miss Coca-Cola No Sugar,” she says.
Ads for Heineken’s new ‘0.0’ beverage target a whole new demographic for the brand: non-drinkers.
‘Open to All’, the campaign promoting Heineken’s new alcohol-free beer champions diversity and those who opt out of drinking in a variety of situations.
The campaign’s ‘Ode to Openness’ hero spot features an encouragingly diverse range of patrons (although it’s arguable the alien risks trivialising the entire message) making their way to a bar to join each other for a drink, before realising that “oops,” it had left out non-drinkers from the party.
Further videos in the campaign developed by
Publicis Milan tell stories of other situations where people might choose not to drink alcohol, such as at yoga, as designated driver, and while raising a baby.
Beer brands delivering progressive social messages is quite a popular trend. At last year’s Super Bowl, Budweiser used its brand story of a German immigrant to the United States and opening a brewery to declare its support of immigrants to the nation. Closer to home, the Sparkke Change Brewery Co’s cans deliver messages of gender equality, consent, Indigenous heritage recognition and welcoming asylum seekers.
It’s not a new thing for Heineken, either. It’s ‘World’s Apart’ experiment from earlier this year paired citizens with opposing viewpoints and filmed their discussions as they sat down over a Heineken. It garnered praise and criticism and has over 13 million views on YouTube.