In its commitment to playing the role of an impartial adjudicator, the Advertising Standards Bureau (ASB) has claimed it is unlikely to consider complaints around postal survey advertisements.
“It is likely that most advertisements
discussing or advocating the respective yes or no cases or participation or otherwise in the survey will be considered to be political advertising,” the blog states.
the advertising self-regulation system was established brazil cell phone database as an industry initiative with the objective of regulating commercial communications, not advertisements containing political claims aimed at influencing the political process,
it is important to the Ad Board’s integrity that it is seen as an impartial adjudicator, free from perceptions of political bias, and
adjudicating on complaints about election advertising could be regarded as unduly restricting the implied constitutional freedom of political communication or interfering with the political process.
“It is not possible to make decisions about
whether a political or election advertisement breaches the Code (of Ethics) without the potential for being seen to be taking a political viewpoint,” the blog release continues.
Complaints about ads which are regarded as ‘informational or educational’ rather than ‘political’ may be considered by the Ad Board. Whether or not the ads are informational or educational instead of political will be “determined by the ASB on a case-by-case basis.”
The ASB defines political advertising as
that which attempts to influence or comment upon a matter which is currently the subject of extensive political debate. It may include content about a political party, representative or candidate, advertising about political issues or issues of public interest, and advertising in relation to government policies (whether published/broadcast by the Government or someone else.)
The blog, titled ‘Same Sex Marriage Plebiscite – Advertising Complaint Considerations’ goes on to make it clear that advertising campaigns – political or not – should respect community standards around acceptability of advertising.
Ad material, as Section two of the AANA
Code of Ethics outlines, should not portray or depict people in a way which discriminates against or vilifies a person or section of the community on account of a number of defining factors, including sexual preference and gender. Ad material, it states, must treat “sex, sexuality and nudity with sensitivity to the relevant audience.”
Last week, agency The Royals began a drive to encourage professionals in the advertising industry to pledge to ‘Say No to No’ and not work on the ‘no’ campaign for the Australian Marriage Law Postal Survey, as it’s now officially known.
There was a capacity crowd of 24,500 at the 20,000-seater stadium and it was necessary to enforce a lockout to manage the thousands who came out to witness history in the making. “I remember turning around to the head of female football… I just grabbed him and said, ‘Josh, this is happening, everything we thought of, everything we wanted, the whole vision to build a cultural movement – this is happening!’
And then the announcement came out
that we were hitting capacity and we were on lockout and there were 2500 people outside the ground. I can’t even tell you how that felt – I burst into tears. It was such a moment for everyone in the whole bloody industry. It was just unbelievable”.
While Wong is making a name for herself as a woman in sports marketing, she’s not alone. She’s just one of the great examples of how inclusive the industry is. “It’s amazing once you step into it, how inclusive and how ready they are to wrap their arms around you,” Wong says.
“There are phenomenal women working inside AFL and the broader industry – women who are leading in their areas and are driving the culture and agenda of the business, it’s awesome to see. In sport, you’re dealing with a predominantly masculine product… so it’s important to take the time to provide context for the female economy inside your organisation.”
She’s excited that this is really only the beginning of what they can achieve. What gives Jemma Wong confidence is that change is truly happening – there are more women in every role, playing the game, in administration, in coaching, which can only mean even better things are still to come.