makes it appear a bit like a stunt, but the wonder is actually a futuristic arena with fundamental advertising integration. And for those wondering about how much brands are paying to get messaging blasted from the 112m display, the cost has been revealed to the public.
Brands must pay a premium for the 16,000 connected LED screens involved, together forming what is reportedly the largest display ever built.
According to X user PitchDeckGuy, single day advertising costs over US$450,000 for the Sphere, and US$650,000 for the entire week. Its massive presence in Vegas and online allows for dazzling daily impression figures, with 300,000 in person and 4.4 million across all social platforms.
Construction of the 18,000-seater began prior to the pandemic, and costs ballooned to a total of US$2.3 billion, but owner James Dolan should now start seeing a return on his investment with these high prices.
Sphere: rolling out across the world
A near-identical building is on track to be constructed in London’s Stratford, as the technology looks set for global expansion with even more potentially set to follow.
But the London development is facing resistance from locals.
The Stop MSG Sphere London campaign is, rather fiji telemarketing database obviously, seeking to prevent the construction. Spokesperson Lindesay Mace told the Telegraph, “The fact that where we are now, on the permission being granted, is a travesty of justice.”
Read about new digital out of home locations in Australia by checking out oOh!media’s expansion across the east coast here.
Cover image attribution: Sphere Entertainment Co.
If all parts of your mind and body are interconnected, then shouldn’t your healthcare be too? This is the key question Bupa dares to answer with the launch of its new brand platform, ‘Healthcaring’, via Thinkerbell.
Bupa, which is Australia’s second-largest private health fund behind Medibank, with 3.5 million members, offers a diverse range of health services. Now, with the announcement of ‘Healthcaring’, Bupa is simplifying healthcare.
Launched by Thinkerbell, the new platform unites Bupa’s business units – including health insurance, optical, dental and aged care – under one banner.
The move demonstrates Bupa’s unique position in the Australian market, and its mission to care for the overall health of Australians with a diverse range of health services. It takes some of the stress out of navigating healthcare offerings.
“Healthcaring unifies our brand narrative. It’s helping to align our business around a shared ambition, the idea of more proactive, human and connected care to make it easier for our members to look after their health,” says Alexandra Silk, Bupa’s head of brand.
Bupa collaborates with Thinkerbell
In addition to the new platform, Thinkerbell is also introducing a suite of new brand assets to create distinctiveness and consistency across the portfolio.
“No bit of your body works in isolation, it’s all interconnected, and it just makes sense that your healthcare should work in the same way,” says Jim Ingram, Thinkerbell national chief creative.
“Healthcaring gives Bupa a unique position in the healthcare category, and Bupa members the confidence they need to take on life.”
With the launch of the new platform for Bupa, Thinkerbell seeks to continue its history of strong, memorable campaigns. Previously awarded the number one global creative agency on the BestAds rating platform, it was also responsible for Menulog’s catchy ‘Did Somebody Say’ campaign.
The idea comes to life across a range of channels, including broadcast, digital, outdoor, radio, social and more.