James Stephen “Jimmy” Donaldson, 27, known for his online persona as MrBeast, has become something of a global phenomenon.
As the biggest YouTuber in the world right now, his huge online presence has amassed more than 390 million subscribers. He is also the third most followed creator on TikTok with 116 million followers.
Known for his business and investmenefforts, MrBeast’s online georgia telemarketing database entertainment content often features viral challenges and large-scale philanthropic initiatives.
This partnership marks MrBeast’s first collaboration with a Consumer Packaged Goods (CPG) company for a co-branded product line.
JackLink’s X MrBeast
Across North America, the Jack Link’s x MrBeast collaboration will introduce a new line of co-branded meat snack multipacks featuring individual-sized packs of different flavoured beef jerky and meat sticks.
“We are incredibly excited to partner with MrBeast,” Jack Link’s CEO Troy Link says.
“Jimmy’s entrepreneurial spirit and dedication to his fans align perfectly with our values at Jack Link’s. We believe this collaboration will drive a new generation of consumers into the meat snacks category, worldwide.”
Snack ventures
MrBeast is not new to the snack game. His snack company Feastables offers a line of chocolate bars, while his co-owned brand Lunchly produces snack kits that are marketed as a healthier alternative to Lunchables.
Donaldson also launched MrBeast Burger, a chain of ghost kitchens in North America. However, the venture ended in a lawsuit in which Donaldson sued his partner, Virtual Dining Concepts, with whom he had partnered to produce and deliver MrBeast Burger.
When it comes to Jack Link’s, he remains optimistic about the partnership. “I’ve been eating Jack Link’s since I can remember, so teaming up is a no-brainer,” Donaldson says. “Now we get to do something super fun and tasty for our fans – I can’t wait for everyone to see what we dream up.”
MrBeast in Australia
Already familiar with the Australian market, his line of Feastables chocolate bars was launched into Aussie supermarkets Coles and Woolworths in 2023. Alongside the launch, he gave away 10 luxury cars to customers who purchased the chocolate and entered the competition, as part of a brand promotion for Woolworths.
This new partnership is also set to extend into the APAC region, with the collaboration launching in Australia and New Zealand. Consumers can expect products to reach the shelves in 2026.
Jack Link’s APAC managing director Shannon O’Connell says, “MrBeast has stretched his influence and fanbase right across the APAC region, and as we continue to build and grow Jack Link’s and the meat snacks category from Australia and New Zealand to Japan and Korea, we can’t wait to bring the partnership to life across the APAC region for our retailers and introduce Jack Link’s to a whole new generation of fans.” Only a few weeks after Warner Bros. Discovery (WBD) launched its streaming service Max in Australia, the company has confirmed plans to revert to using the HBO Max brand name.
According to the company, returning the HBO brand to HBO Max will “further drive the service forward”.
“With the course we are on and strong momentum we are enjoying, we believe HBO Max far better represents our current consumer proposition. And it clearly states our implicit promise to deliver content that is recognised as unique and, to steal a line we always said at HBO, worth paying for,” HBO and Max content chairman and CEO Casey Bloys says.
WBD says its streaming business has gained 22 million subscribers globally over the past year, with a goal of crossing 150 million by the end of 2026.
It plans to do so through “investment and re-focusing” its programming strategy, and “de-prioritising” genres that drive less engagement.
Max content bank includes HBO, Warner Bros., Max Originals, DC, Harry Potter, A24 Films, as well as hit shows such as The White Lotus, Friends and The Big Bang Theory.
The rebranded HBO Max is expected to be rolled out in the Northern Hemisphere’s summer.
HBO Max in Australia
Max officially launched in the country on 31 March. Max is available via three plans: Basic With Ads, Standard and Premium.
The Basic With Ads plan, which costs $11.99 monthly, allows subscribers to stream on two devices at once with full HD resolution.
The Standard plan is priced at $15.99 per month and allows subscribers to stream on two devices at once with full HD resolution and up to 30 downloads for offline viewing.
The $21.99 per month Premium plan allows subscribers to stream on four devices at once with 4K UHD and Dolby Atmos and get up to 100 downloads for offline viewing.