Footer (footer, site basement) is the lower part of the page, where useful (but not primary) information for users is added. The footer is a cross-cutting element, that is, each page of the site contains this block, while the design of the block and content rarely change for certain pages.
The footer is used not only as a block with information for users, but also as an excellent way to interlink the necessary pages of the site or related resources (for SEO).
The footer is the opposite element of the header (the cross-cutting element at the beginning of the page where important information and important pages are added.
Footer design can be compared to shoes, as one of the important elements of the outfit. It is the last element of the website design, but plays an important role in interaction with the client.
We are absolutely sure that a properly designed website footer is kuwait phone number material important for increasing conversions, for interaction with users, and for website optimization. Thoughtful design, competent structure and other necessary elements will attract the user's attention, make him stay longer on your website and, most importantly, push him to target actions. This is the main argument for creating a well-thought-out footer.
Why is the footer so important for your website?
The importance of a footer for a website is hard to overestimate. Chartbeat's analysis confirms this fact by studying 25 million users of various websites and tracking their behavior on the website:
25% of users do not wait for the page to fully load, but immediately go to the site footer to find important information (contact form, reviews, site map).
Most visitors spend most of their time at the bottom of the site.
Benefits of a proper footer
The footer on a website can contain any information that is of interest to the visitor: from contact information to links to pages with additional company services.
As an additional source of important information for the user, a well-optimized footer makes it easier to navigate your site and helps you lead users to the target action.
With the help of the footer, you can tell your client in detail about the company and the direction of the business, offer to subscribe to the newsletter or put a link to the page about the partnership. The footer greatly simplifies navigation for your visitors if they want to visit a specific section of the site.
The footer will remind the visitor that the website content is not limited to this page. This will encourage the potential client to take further actions: fill out a feedback form, go to a community page on social networks, view contact information or register on the site. These actions affect the overall conversion of the site. The right footer design helps to convert your site visitors into customers.
