Covering the 12 months leading up to March 2025, this year’s Roy Morgan Australian Readership report has plenty of good tidings for the print media industry. Based on a survey of 69,305 Australians aged 14 and over, results released on 20 May show that magazines remain a dominant force within the Australian news and entertainment landscape.
More than 11.2 million Australians over the age of 14 – equivalent to 49.2 percent of the ghana telemarketing database population – read print magazines, a figure that balloons when including digital readership. More than 65 percent of the Australian population, or 14.9 million people, consume magazine articles via smartphone, tablet or personal computer.
Six magazine categories see readership figures in excess of one million people
Perhaps reflecting the growing concerns surrounding cost of living in recent years, the most widely read magazine category is Food & Entertainment, offering readers insights into where they can make savings on their weekly shop.
In total, magazines in this category represented more than 30 percent of the population with a readership of 7.17 million – over three million more than any other category.
Free-to-read titles such as Coles Magazine and Woolworths’ Fresh Ideas magazine were dominant category leaders. Coles Magazine observed a 2.4 percent rise in readership to 5.2 million in March 2025. Coles Magazine also represents the most-read magazine in Australia, with Fresh Ideas occupying the second spot overall.
Meanwhile, other leading magazine categories include Home and Garden in second place, with a total readership of 4.14 million. General Interest titles garnered third place with 3.96 million readers.
Seven of the top 25 most widely read titles saw increased readership
Of the 25 top titles, seven magazine titles saw an increase in readership. The most significant increase was observed by Australian Geographic, followed by National Geographic in second place and House & Garden in third place, demonstrating a pronounced interest in publications exploring the natural world.
With nine publications recording readership figures exceeding one million across print and digital platforms, Roy Morgan CEO Michele Levine said magazines remained an effective medium for reaching audiences of all ages.
“The most widely read magazines draw large and ghana telemarketing database valuable audiences for advertisers to their print editions, with over 1.7 million people now reading Better Homes & Gardens, over 1.1 million that read The Australian Women’s Weekly and over 1 million reading National Geographic,” Levine said in a statement.Netflix has become the first global streaming platform to have its domestic audience independently measured and reported by Australian firm OzTAM.
The move comes as Netflix, which started streaming in the country a decade ago, has stopped reporting global subscriber numbers.
At last count, it had 301.6 million paid subscribers worldwide at the end of 2024.
OzTAM is Australia’s official source of television audience measurement intelligence.
The firm measures broadcast free-to-air (FTA) viewing on TV sets in the five mainland metropolitan markets and broadcast video on demand (BVOD) viewing nationally.
With Netflix signing on with OzTAM, there will now be comparable data as to the viewing habits of consumers in the country on Netflix and other FTA broadcast TV and BVOD platforms.
Netflix will have its audience measured and reported via Streamscape, OzTAM’s new total video report.
Streamscape combines subscription video-on-demand (SVOD) viewing, measured by Streaming TV Meters (STVM) across people’s homes, with broadcast TV and BVOD viewing.
The STVMs capture streamed viewing activity across all screens, including connected TVs, smartphones, tablets and computers.
Netflix ANZ senior manager of advertising sales Heidi Monro said, “Netflix has led the streaming entertainment industry on viewing transparency for a number of years now, including our Top 10 Weekly lists and Engagement Reports, but we think now is the time to go further in Australia. We’re pleased to be partnering with OzTAM to make a commitment to its trusted measurement of how people watch television in Australia.”
A path to future collaboration
OzTAM says it is already planning a second phase of its collaboration with Netflix, which will leverage its measurement assets and Netflix’s ad tier census data to enhance its VOZ Total TV currency data.
OzTAM launched its VOZ Streaming platform for programmatic BVOD trading last November and its new VOZ Total TV measurement system in late December.
Agencies can plan and report across FTA broadcast TV, BVOD, Netflix and additional streaming partners via a single, unified currency.
“We’re delighted to welcome Netflix to the OzTAM family,” said OzTAM chief executive officer Karen Halligan. “The Netflix partnership is a meaningful step towards unified Total Video measurement.”
Halligan has called on other streaming services to join OzTAM to provide more comprehensive data on SVOD. It’s not clear if the likes of Paramount or Nine’s Stan will respond now that market leader Netflix has chosen to participate.