And although there are certain issues that are beyond the reach of the centre's management, either because they must be managed from higher levels of management, or because they are associated with structural changes in the shopping centre, there are many alternatives to move in the direction of sustainability. In some cases, this path may mean having to rethink the way or the procedure of daily work, but the effort will not be in vain, as it will bring with it multiple benefits in all areas and at all scales :
Build customer loyalty.
Strengthens the ties of relationships with the local environment.
Improve efficiency.
Promotes innovation.
It generates a multitude of positive synergies with all the interest groups that influence the center's activity.
In short, social responsibility can become list of tokelau consumer email a faithful ally , although if you still don't believe it, here are some examples of CSR actions for shopping centers , which you can implement right now in yours.
Care and preservation of the environment
With the effects of climate change hot on our heels, getting involved in caring for the local environment of the shopping centre becomes more of an obligation than a choice . Like everything, it can be implemented gradually and at different scales, but always starting with the most basic, reducing the impact generated by the shopping centre to become a space as sustainable as possible (energy efficiency, waste management and recycling, responsible use of natural resources...).
With the house itself in order, the next step will be to take advantage of the power of social impact that the centre has to transmit to its visitors the importance of caring for the environment . The options in this regard are very broad, and range from launching an environmental awareness campaign, through informative material, exhibitions or a powerful advertising campaign, to carrying out simple but effective marketing actions in the mall gallery .
