First of all, it is necessary to understand that the basis for optimizing any site is its content. In particular, the keywords used, with the help of which search engines rank sites.
Accordingly, the first thing you need to do is create a semantic core for your site. By and large, this is the foundation without which you will not be able to reach the top. That is why it is extremely important to pay due attention to creating a semantic core.
If you have no idea what a semantic core is, we recommend reading about it in more detail.
Content
Semantic core of the site: where to start?
First of all, you need to choose a tool with which you can create your SEO semantic core.
We recommend using SE Ranking Research as it is a free tool with many useful SEO features for analyzing keywords, as well as competitors and the niche in general.
In addition, with the help of this tool you can create a semantic core in any language, not only Russian. In addition, SE Ranking Research allows you to analyze your semantic core based on data from both Google and Yandex.
We do not recommend limiting yourself to SE Ranking Research for keyword research. By and large, you can use any other tool that is convenient for you. For example, if you are considering paid tools, we recommend ahrefs . However, again, the choice is yours.
Once we have decided on a keyword analysis tool, we can begin building our semantic core for the site.
How to collect the semantic core of a website?
Let's start with keyword analysis. These are search queries that your target audience can use to find you. That's why it's so important to select relevant keywords to build a semantic core.
Website analysis
To do this, you need to understand the specifics of your site. Think about what products or services you offer. Perhaps these will be your keywords, on the basis of which you can assemble a semantic core.
For example, you are engaged in the creation of websites. Accordingly, your keywords can be:
website builder
website creation
website development, etc.
Analysis of query statistics
Once we know the main keywords, we can start looking at the query statistics. If we have a list of indicative keywords, as in the previous point, we need to decide on the main one.
For this, you can use Google Trends . With this tool, you can compare the popularity of different keywords for a specific region. You can also specify the time period, category, and search type (web, images, news, products, and even YouTube).
Keyword analysis
As we can see, website development is not a very popular request compared to others. Accordingly, we can freely cut off this keyword.
Keyword analysis
Keyword Analysis: The Foundation of a Website's Semantic Core
Keyword Selection: Website Builder
Keyword Selection: Website Creation
At this stage, it is necessary to understand which keyword is the most frequent. It will form the basis of the semantic core of your site. As we can see, the keyword “website creation” is more frequent than “website builder”. Accordingly, this will be the most frequent keyword of our SEO semantic core.
However, you shouldn't immediately discard the keyword "website builder". Because it is quite relevant. Therefore, it will definitely be included in the semantic core of your site.
Search for keywords for the semantic core
Before you start looking for other keywords, look at all jamaica phone number resource those that are already in the results of the two queries. Naturally, they should be added to your semantic core first.
Also, it is worth checking additional relevant keywords for these two queries. Just know that they may be repeated, so the extra ones will need to be removed.
keyword search
By the way, the keyword “website development”, which we rejected earlier, also appears in the relevant words. It is also worth adding to our semantic core. As well as other relevant keywords. Naturally, their list can be expanded even more using a more advanced search for synonymous keys, as well as long-tail keys.
It is important to remember that when compiling a semantic core, keywords are selected according to the following principle:
The central keyword should be high frequency.
The remaining keys are less frequent and range from high frequency to low frequency.
Of course, the number of keywords in the semantic core can be unlimited. The main thing is that they all correspond to the subject of your site. In this way, the target audience will be able to find you in search engines by relevant queries.
Conclusion
Decide on a tool to create your semantic core.
Analyze the specifics of your site and decide on a list of keywords.
Track query statistics to cut out unpopular keywords.
Perform an analysis of the remaining keywords.
Find the highest frequency keyword that will form the basis of your site's core.
Less frequent keywords will also make up your semantic core.
Look through relevant words that can also be added to the semantic core of the site.
Expand your keyword list by searching for synonymous keywords.
And remember that the semantic core is the basis of your site, its foundation. Therefore, it is extremely important to make it as accurate as possible to bring your site to the top.
